In the course of the pandemic, shoppers needed to pivot and undertake new habits. Enterprise leaders questioned on the outset of the pandemic whether or not these modifications, which accelerated developments already in movement, can be fleeting or everlasting. Now, PwC’s June 2021 International Client Insights Pulse Survey reveals that the modifications are sticking―signifying a historic and dramatic shift in client behaviour.
In only a six-month interval, from the time our first Pulse survey was performed in October 2020 to when our second Pulse survey was performed in March 2021, shoppers developed to be much more digital and eco-friendly. In addition they reported being extra price-conscious, wholesome, data-conscious and native. We study 5 most important modifications uncovered by the newest survey.