Within the early days of the COVID-19 pandemic, shortages of essential medical provides and private protecting tools (PPE) had been commonplace. At Canada’s Ministry of Innovation, Science, and Financial Improvement (ISED), employees rapidly realized they might use the relationships with the enterprise sector that they had constructed over time, in industries corresponding to aerospace, manufacturing, and automotive, to assist clear up this drawback. Initiatives and incentives had been pulled collectively, and shortly textile producers that usually made snow jackets had been mass-producing medical robes.
The ISED ministry’s chief, Simon Kennedy, was nicely positioned to orchestrate this pivot. Throughout his three a long time in public service, Kennedy has offered policymaking steering to the central authorities; served because the prime minister’s private consultant on the G20; and, for almost 5 years, led Well being Canada, the place he managed the federal government’s response to the opioid disaster. In September 2019, just a few months earlier than the pandemic took maintain, he transitioned to his present position. Moreover boosting Canada’s PPE manufacturing, Kennedy’s ministry has supported companies below excessive stress and accelerated a program to roll out broadband entry amid an unprecedented surge in demand.
Kennedy and his staff are additionally seeking to the long run, main initiatives that can gas Canada’s restoration by constructing an inclusive digital financial system and embracing decarbonization. It’s a imaginative and prescient that shall be enabled by daring innovation. As Kennedy defined to technique+enterprise in a current video interview, authorities can play an lively position in creating the surroundings and facilitating the collaboration wanted for innovation to flourish.
S+B: What are a few of the essential challenges for Canada’s post-pandemic restoration?
KENNEDY: The instant focus of the federal government and of my ministry has been to guard individuals’s well being and security. On the finish of the day, good financial coverage can be good well being coverage. There’s no sense in advancing an bold restoration technique solely to have a 3rd wave or to not have the pandemic below management.
A associated and significant concern is to assist the enterprise sector and employees. This disaster has affected all sectors of the financial system, however some have been hit more durable than others, corresponding to tourism, hospitality, and air transport and aerospace. Small companies’ wants have diverged from these of enormous companies. Canada’s an enormous nation, and our regional economies have been affected in another way. One of many issues that we have now been attempting to do during the last 9 months is to guarantee that, to the extent potential, the financial results of the pandemic are blunted and the danger of everlasting scarring is lowered — in order that when the pandemic begins to recede, we will come roaring again as rapidly as potential.
Within the medium time period, and as we glance to the long run, lots of the challenges we confronted pre-pandemic are the identical form of challenges we’re going to face post-pandemic. And in some methods, the pandemic has actually put a pink line below them — it has highlighted these challenges as being much more vital to handle than maybe we had thought beforehand.
For instance, we had been going through the challenges of local weather change pre-pandemic. That hasn’t gone away, and, the truth is, the pandemic has illuminated for a lot of how Mom Nature can throw a disruptive curve ball at society and the way vital it’s to take care of systemic dangers. The emergence of the digital financial system was additionally a serious precedence previous to the pandemic. Properly earlier than it hit, the federal government introduced a digital constitution of 10 ideas that might information its improvement of latest guidelines for the digital financial system. And as we’ve seen through the pandemic with distant work and companies transferring on-line, this constitution is simply as vital right now, if no more vital.
S+B: What’s the position of your division in confronting these challenges?
KENNEDY: My group performs an vital position in bringing to bear all the assorted instruments we have now to assist a dynamic and progressive financial system. We try this in assist of 4 ministers with wide-ranging mandates, corresponding to innovation, tourism, small enterprise, and rural financial improvement. And naturally, we’re one division working with a bigger federal staff.
I’m a civil servant — I don’t run a non-public enterprise — and the federal government’s job is to not substitute for the position of the enterprise sector. However my group is accountable for setting the principles of the sport. From the formation of a enterprise to the dissolution of a enterprise and all the things in between, we’re accountable for the associated legal guidelines and insurance policies, corresponding to for agency incorporation and for chapter and insolvency.
We additionally ship main programming, and we assist analysis. In case you consider the legal guidelines, rules, and programming for the enterprise sector on this nation as a public coverage worth chain, we’re lively alongside all elements of that worth chain. And our objective is to guarantee that we don’t have weak hyperlinks — that the assorted interventions we’re making are mutually reinforcing, for the good thing about a powerful enterprise sector and financial system.
S+B: What’s an instance of an intervention the federal government has made to assist a extra progressive financial system?
KENNEDY: Authorities is usually a convener and a facilitator. For instance, there’s quite a lot of analysis on how innovation clusters type and why they work. In a cluster, you’re in an surroundings during which it’s extra possible that the collisions will occur that allow you to take your concept from idea all the best way to a practical enterprise. Furthermore, when clusters get going, they turn out to be magnets that appeal to others.
The federal government’s Supercluster program goals to assist foster that form of surroundings, in high-potential sectors which will at the moment lack scale or which are lacking elements, and the place state assist can assist take it excessive. This system brings collectively totally different actors that will not essentially run into each other and incentivizes collaboration and collective motion — facilitating these collisions and that dynamism.
These packages are business-led; they’re self-governed by an business board. The everyday Supercluster has plenty of anchor companies, but in addition startups and small and medium-sized enterprises, in addition to tutorial, not-for-profit, and authorities members.
S+B: Are you able to give an instance?
KENNEDY: Canada has an infinite agriculture sector and is a world chief within the manufacturing of plant protein. And there’s thrilling innovation happening within the plant protein sector: All it’s a must to do is go into your native specialty grocery retailer and take a look at lots of the meals on the shelf.
The Protein Industries Supercluster brings collectively the farm sector and the processors, but in addition the technologists and the innovators. Take canola, for instance. That crop was invented in Canada within the Nineteen Seventies and for many years has been one in every of our most vital agricultural exports. However many of the processing and value-added exercise was being performed overseas. One in all our most well-known agricultural improvements wasn’t getting used to its fullest potential in Canada. The Supercluster is altering that, catalyzing partnerships to develop new breeds of high-protein canola and roll out progressive applied sciences to switch the crop into new meals and feed merchandise.
S+B: What have been the outcomes of the Supercluster program up to now?
KENNEDY: It’s a brand new approach of working, and it brings individuals collectively who you wouldn’t essentially assume can be actively collaborating, so it took a little bit of time to get off the bottom. Contributors have had to determine who to accomplice with, after which the right way to accomplice with each other. Nevertheless it’s taken off, and early outcomes counsel this system is getting traction.
Underneath the unique marketing strategy, what we had envisioned was a one-to-one match. The thought was that authorities places a greenback in, and business places a greenback in. The outcomes had been higher than we had hoped for. The Superclusters have authorized tons of of tasks value greater than CAD$1 billion [US$793 million], with business exceeding its anticipated monetary match. This system is now closing in on alliances involving one thing like 900 companions, and greater than half of them are small and medium-sized companies.
S+B: How else do you’re employed with firms to assist innovation, for instance, by offering direct funding?
KENNEDY: There are areas the place it could not, for good enterprise causes, be rational for a enterprise to make an funding — even when there may be an vital public payoff. Or areas the place ultimately the societal acquire, and albeit, possibly even the acquire to the enterprise, may justify the funding — however the threat or the uncertainty makes it troublesome. In conditions like these, authorities can accomplice straight with the enterprise sector to value share or to share within the threat.
For instance, my staff runs a program referred to as the Strategic Innovation Fund, which is a large-scale fund that helps progressive expertise improvement and new companies. One of many areas of focus is decarbonization and inexperienced expertise. Everyone knows that at a macro degree, clear tech is a promising sector with rising demand. As a society, we have now an curiosity within the emergence and deployment of unpolluted applied sciences and the achievement of net-zero emissions.
However some clear applied sciences — corresponding to new methods to seize and use carbon — are high-risk investments, and the payoff may be long term. In late 2020, the federal government introduced CAD$3 billion [US$2.4 billion] in new funding, to be delivered by means of the Strategic Innovation Fund, targeted on carbon discount and supporting industries in attaining internet zero.
S+B: How have a few of these funds been used?
KENNEDY: Final fall, the federal government introduced, with Ford Motor Firm, a big funding to rework Ford’s Oakville, Ontario, automotive manufacturing meeting facility to fabricate electrical automobiles. This concerned a CAD$295 million [US$234 million] funding from the Strategic Innovation Fund into the CAD$1.8 billion [US$1.4 billion] undertaking. There are vital alternatives for the federal government to work with the opposite automobile assemblers over time to transition to zero-emission automobiles and to low-emission applied sciences.
The federal government can be supporting battery manufacturing. Canada has all of the elements crucial for the electrical automobile battery provide chain: the minerals, the experience in manufacturing, and so forth. And it has the business demand, corresponding to automotive, heavy automobiles, and buses, that may very well be a marketplace for these batteries.
S+B: What sort of affect can most of these packages have on conventional useful resource industries?
KENNEDY: Canada’s useful resource sectors — vitality, mining, forestry, and so forth — are vital parts of our financial system; they’re a big share of our exports, our employment, and our nation’s pure endowment. The federal government’s goal is to assist these industries in remaining aggressive and sustainable. The truth is, many useful resource firms have already introduced their intention to go to internet zero. And more and more, the worldwide funding neighborhood is demanding this of industries as a situation of funding.
I believe typically individuals have a tendency to speak about these items in opposition: that there’s a contemporary financial system, after which there’s this different financial system. However after we discuss our dedication to innovation, it’s an equal-opportunity dedication, not future industries versus so-called conventional industries. Innovation is in regards to the financial system writ giant — and supporting the Canadian financial system in its low-carbon evolution.
Once we discuss our dedication to innovation, it’s an equal-opportunity dedication. Innovation is in regards to the financial system writ giant — and supporting the Canadian financial system in its low-carbon evolution.”
Now, the useful resource sector arguably has been a much bigger focus within the media and in public debate round issues like carbon discount. However all industries are going to have to cut back their carbon output. Buyers count on it. Residents count on it. Governments count on it.
We even have to have a look at all industries as digital and in want of transformation. For instance, it’s putting to see the altering composition of the inventory market by way of tangibles versus intangibles. In 1975, solely 17 % of the overall market cap of the S&P 500 was made up of intangible belongings. As we speak, it’s one thing like 90 % that’s comprised of intangible belongings. Many of the worth is within the concepts. Are you higher in a position to perceive the shopper and serve their wants? Can you progress sooner than the others? Are you able to make the most of the assets that you’ve extra effectively? And quite a lot of that is determined by knowledge and expertise.
S+B: How is Canada’s authorities regulating firms as a part of its digital transformation, for instance, to guard knowledge and privateness?
KENNEDY: A part of constructing an progressive digital financial system is ensuring that you’ve fashionable authorized frameworks and legal guidelines which are match for objective for a contemporary financial system. The principles of the street matter; you may have nice programming, however with out the proper guidelines, enterprise exercise might be stifled. Folks have to belief the platforms they’re utilizing. They should belief that their knowledge goes for use appropriately, that their privateness’s going to be revered, and that individuals who violate the principles shall be handled appropriately.
Laws at the moment making its approach by means of the Home of Commons is designed to be a big overhaul of the principles round digital and knowledge. It can modernize the principles round consent and facilitate knowledge portability. Proper now, the shortage of information portability arguably impedes the emergence of sure enterprise fashions. When you have a greater mousetrap, however your mousetrap depends on the information that the shopper’s been accumulating with one other firm, it’s fairly arduous proper now for that buyer to say, “I wish to migrate my private knowledge to the brand new firm, as a result of it has a greater service providing.”
S+B: How is the federal government selling digital adoption and digital inclusion extra broadly?
KENNEDY: We’ve seen simply how vital it’s each for the functioning of the financial system and for social interplay to have entry to broadband web. Everyone knows there’s been a rush to digital adoption, however pre-pandemic we had been nonetheless lagging our rivals on this area. The statistics present that Canadian small and medium-sized enterprises usually have been slower to undertake digital applied sciences than, say, their American counterparts.
Nonetheless, in March of 2020, 4.7 million Canadians shifted to earn a living from home, and tons of of hundreds of companies rapidly tailored their service providing to go surfing. My division works with the telecommunications firms and with the web service suppliers; we regulate these organizations, and we accomplice with them on the enlargement of broadband. They had been working like mad to extend the capability of their networks and to deal with the extra calls for. In my very own ministry, which has prided itself on being the ministry that’s accountable for connectedness and that embraces expertise, we determined final spring we would have liked to goal for a roughly fourfold enhance in our broadband capability, if we had been to proceed offering a full service providing successfully. And we’re additional upgrades over time.
If you discuss digital inclusion, although, too many households in our nation nonetheless lack entry to high-speed broadband. Pre-pandemic, the federal authorities introduced vital investments on this space. However the pandemic has underlined the significance of bridging the digital divide. Not each Canadian was affected equally; the pandemic has disproportionately affected minority communities, indigenous peoples, and girls. Generally, we have now teams in society that aren’t included, and though we have now made good progress on connectivity, we nonetheless have a option to go.
The federal government introduced a brand new common broadband fund in late 2020, with CAD$1.75 billion [US$1.39 billion] in further funding. That’s a 75 % enhance from its authentic plan. The federal government’s whole funding in broadband prior to now 5 years or so is now approaching about 10 occasions the overall funding on this space traditionally. The formal goal is to attach 98 % of all Canadians to high-speed broadband web by 2026, and each Canadian by 2030.
S+B: Past the necessity to speed up digital adoption, what did the pandemic reveal about Canada’s resilience?
KENNEDY: There are areas corresponding to bio manufacturing the place we didn’t have as a lot capability and resiliency as we’d need. We now have plenty of large firms in Canada that make vaccines and therapies, however we didn’t have the excess capability to make vaccines for COVID-19 at scale. The prevailing manufacturing capability is essentially devoted to different priorities, corresponding to pandemic influenza, diphtheria, polio, tetanus, and so forth. Rebuilding our bio manufacturing capability is a prime precedence for my ministry and the federal government.
We’ve additionally seen how the pandemic has widened disparities in our society, and that has led to elevated authorities assist for Black and girls entrepreneurs. We’re additionally working to drive better variety on boards and administration groups. I’d embody my very own group on this effort — we have now some option to go earlier than we will declare to be a really various division. However that’s the place we have to go. The analysis is obvious that various organizations are simpler and resilient.
We must be fascinated by what the idea of resiliency may imply for the long run, and whether or not some areas must be recalibrated, as we’re doing with bio manufacturing. As a result of on the finish of the day, you need an environment friendly and well-functioning financial system, however you wish to be resilient to shocks, too.
That mentioned, I believe that there have been some ways during which Canada was resilient. We now have many strengths as a rustic: We now have a big useful resource endowment, a powerful industrial base, a well-functioning public administration, and a inhabitants that pulls collectively in a disaster. I believe we had been fortunate that we had a enterprise sector that had sure core competencies, in addition to manufacturing capability, that enabled us to adapt comparatively rapidly. And I believe we had been additionally fortunate to have some experience within the public sector to have the ability to determine the place the alternatives had been, and to work with business to get issues performed.
For instance, on the outset of the pandemic, we sourced nearly all our private protecting tools from overseas. Now, by greenback worth, nearly half of all PPE is made in Canada. We had textile producers who usually make underwear and ski jackets who transitioned to creating medical robes. Companies that usually make flight simulators or car elements had been making ventilators. Distilleries had been pumping out hand sanitizer. This represented a big pivot of a few of our industrial capability. And it was solely in an emergency that Canadians realized we might do it.
- Ellen Corkery-Dooher is PwC Canada’s federal authorities and public sector chief. She works with authorities officers to deal with the organizational and transformation points that problem society. Based mostly in Ottawa, she is a accomplice with PwC Canada.
- Laura W. Geller is senior editor of technique+enterprise.