• its finest days lie forward

    Late final yr, amidst all the excellent news about COVID-19 vaccines, I had an illuminating dialog with the CEO of a European producer. me by means of my laptop computer display screen throughout a video chat, he remarked that he was crammed with hope for 2021, whereas on the similar time having some anxieties concerning the street forward: would Europe lag Asia and North America? What had been the implications for his firm’s technique and useful resource allocation choices? Is there a future for Europe and, if that’s the case, what are its foundations? As chairman of PwC Europe, I’m nicely conscious of the tide of negativity that has swept…